Social Media Platforms 101
- Hayley Allred
- Oct 1, 2017
- 3 min read
Are you considering becoming a Social Media Marketer? Does your business need to have that extra edge in the marketing world? Well this blog post is just what you’re looking for. It introduces you to the top social media platforms to grow your business on. In this post, we will look at which social media platform is best for promoting specific content and why you should use it over other platforms. Below, there will be a list of social media platforms where I will explain what each platform does and why you should use it to promote your content.
Facebook is considered one of the best social media sites to advertise on because it was one of the first to advertise business brands. You can have paid advertising and view site analytics. By being able to post all types of media, Facebook makes it easy to promote your business in a user-friendly way. Also, Facebook can be updated easily and has a very large user platform.
Twitter is a great platform to quickly and easily communicate with your audience. What is nice is that your tweets will appear in every one of your followers feeds. With this, no paid advertising is needed even though there is an option to advertise on Twitter. Twitter is the best platform to give your audience that connectedness with your company by being able to talk to a real person. Users are more likely to compliment your brand and interact with your Twitter handle more than any other platform.
Google Plus
The main reason to use Google Plus is to connect your business to Googles SEO. You can link your business to more active profiles which makes your feed more appealing. You must have a Google Plus account to be found easily on a Google search.
This is the platform to thrive on if your business is very visual. Pinterest now has promoted pins you can advertise with. Pinterest is an easy way to feature your products and make them more acceptable to being shared on other social media platforms. If your brand is also geared towards females, Pinterest has a large female audience which will focus on your target audience.
Snapchat
To spread fun, interesting messages about your brand, Snapchat is the place to be. Snapchat advertising is very pricey which is why it’s best to advertise through stories. Your story can range from having a single photo to an array of ten second videos. Also, Snapchat’s biggest market is millennials. If you’re targeting the younger crowd, tell your brands story through Snapchat.
This platform is necessary to every brand. It has a more professional route because you can interact with other brands or recruiters. This is a great platform for more professional businesses wanting to establish themselves as a serious competitor or interact with older generations.
YouTube
YouTube is the hub of all video content. It’s easy to use and post video content. YouTube also has every channel for every audience. Vlogging on YouTube is also a great way to get your brand out there. YouTube allows your audience to view your businesses videos on all devices at all times.
Instagram is a great visual platform. Businesses can use hashtags, geotags, and use Instagram Influencers to connect with your audience. Instagram is a perfect platform for businesses who want to connect with an audience that appreciates visually appealing content.
Tumblr
Tumblr is a good platform for micro-blogging. Tumblr allows businesses to post a wide variety of multimedia like blogs, videos, and GIFS. It is a great way to promote your brands web presence. Tumblr content has a very long lifecycle, not much content gets lost. Months after the content has been posted, it will continue to be reblogged.
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